18 Best Super Bowl Beer Commercials
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Crack open a cold brew, and check out the most famous beer ads from the last 25 years
The best beer commercials from the Super Bowl.
The only thing more hyped up than the biggest football game of the year are the commercials that air during it. While the title of the "best" Super Bowl ad is often hotly debated the day after the big game, it's clear that the beer commercials of the past 25 years have been the crowd-pleasers.
The main producer of the beer ads you giggle at between wings and drinking games? Budweiser. You'll notice on our list that it's Anheuser-Busch that rules the airwaves during the Super Bowl; back in 2011, AB-InBev sealed the deal to be the only national beer advertiser for the Super Bowl through 2014. And that kind of airtime doesn't come cheap. Last year, the St. Louis Dispatch reported that Anheuser-Busch's airtime during the Super Bowl cost $30 million (when 30-second ads cost $3.5 million). But the cost to be the official beer sponsor of the NFL, we suppose, is pricelesss.
What to expect this year from Anheuser-Busch's plethora of ads at Super Bowl XLVII? Two 60-second ads, called "Journey" and "Lucky Chair," both set in New Orleans; two 30-second ads, "Coronation" (the Black Crown official debut into the world), and "Celebration"; and one 30-second ad, "Serenade," for the new Sapphire Beck's beer that came out in January. (You'll also notice some convenient ties between AB-InBev and PepsiCo ads; the two giants teamed up to get Doritos, Pepsi, and Bud Light all in commercials together.) Of course, that doesn't mean that some MillerCoors commercials won't also sneak in some air time in regional markets.
Of course, these ads have much to live up to: the beer ads from the past are just, plainly put, outstanding. You know you've become a success when a trio of croaking frogs is imitated for years after, or when a true bro-ism — "Wassup" — becomes part of the national dialogue (for better or for worse). Everyone loves a good animal in a beer ad, whether it's the Clydesdale horses, an adorable "streaking" lamb, a clever dog called "Weego." But perhaps we should give all credit to Spuds Mackenzie, the product of a 1987 ad that inspired every dog to take up skateboarding (kidding!) and outraged parental advocacy groups.
Check out the best Super Bowl beer commercials from the past to gear up for the big game, on the next page.
Budweiser’s best Super Bowl commercials of all time
Whether you think Budweiser’s truly the king of beers, it’s the undisputed king of beer commercials.
Anheuser-Busch InBev cranks out compelling Bud ads each year that range from hilarious to heart-melting. Its brands are always a top contender in the USA TODAY Ad Meter, and its commercials—think the Budweiser frogs or “Wassup”—can become “cultural touchstones,” as our own Erik Brady writes.
For this year’s Super Bowl LI, the company will run ads for Budweiser, Bud Light, Michelob Ultra and Busch, totaling “at least three full minutes” of ads, including the first Super Bowl ad for Busch.
As we wait for a beer company to make us cry via laughter or pure sentimentality, here’s a collection of Budweiser’s best Super Bowl ads according to the Ad Meter.
At a full two-minutes, this Chrysler commercial is one of the longest Super Bowl ads of all time. But the powerful pep talk delivered by Clint Eastwood was exactly what people needed to hear after the Great Recession&mdashand it's still relevant today.
"This country can't be knocked out in one punch. We get back up again, and when we do, the world is gonna hear the roar of our engines," Clint says. "It's halftime, America. And our second half is about to begin."
Six New Kinds of Drinks to Bring to the Super Bowl Party
Look, if you're not going to host it, and you're not going to help with the food, you can't just bring, like, chips. The Super Bowl is a feast for men &mdash the one event for which the word "delicacy" can and should apply equally to salsa and soda. So while the guys on the new Bud Light commercials might look really clever drinking a simple, all-American beer, a 12-pack of standard-issue cans won't cut it this Sunday. Herein, some of our favorite new beers, beer cocktails, regular cocktails, and, of course, tequila &mdash with food pairings, and role-playing. Sorta.
To Cut the Spicy Nachos: Ommegang Belgian Pale Ale
Easiest way to avoid craft-beer snobbery upon entering your friend's house during the national anthem with a six-pack sampler (try Whole Foods) from this Cooperstown brewery under your arm: a) declare BPA the most refreshing little new beer you've tasted since last summer (it might be) b) insist that the "PA" part is neither pro-Pittsburgh nor too pale or bitter (it's not) c) make the guacamole. Then go get another six-pack.
To Get the Dip Spicier: The Shandy Gaff, Doggie Style
Okay, the Shandy Gaff isn't exactly new: half a pint glass of American pale ale, topped off with an extra-spicy ginger beer &mdash this is the kind of thing David Wondrich reads about in centuries-old cocktail books. But Doggie Style Classic Pale Ale &mdash from the guys at Flying Dog brewery, about three hours from Pittsburgh &mdash well that's pretty new, and it's pretty damn good, if a little citrusy in the bitterness (hence the ginger beer). Also: conversation starter, at least with the "bro" you got stuck sitting next to on the couch all night.
To Get Through the Black Eyed Peas: Dulce Vida Organic Tequila
The other day, we were sitting around drinking some of this Austin-based distillery's Reposado. And it was fantastic, which is sometimes difficult to say about things that are "organic." So fantastic that we up and broke out the tequila cream cheese dip one of us made for the blog. It was like a little Super Bowl party. Except with yours, try the Anejo, and make someone break out the main course &mdash a pork chop, maybe, since you'll be warm (or at least mulled) enough for a little winter grilling. And grilling in the winter is a lot better than watching Fergie at halftime.
To Survive the Inevitable Head of Cheese: New Belgium Abbey
Ah, the Belgians: cleansing American palettes since God knows when. These guys are actually from Colorado, but this double-brewed, six-malts-deep ale is pretty much theme dish-resistant. Good for dessert, too.
To Cope with a Steelers Loss: East End Snow Melt Winter Ale
You may actually have to go to Pittsburgh for a growler of this stuff &mdash or at least beg the coolest micro-brewery within the three rivers to save you a bottle. Because this hyper-malty, light-on-the-spices seasonal beer is reputed to be, well, distracting enough to not torture yourself with SportsCenter highlights for a couple hours, at least.
To Cope with a Steelers Win: Packers Punch
You should have everything hanging around the house, should be able to make it before the trophy presentation, and you can drink the stuff all night: Take 1.5 cups Makers Mark (works with its new 46 bottle, too), half-cup Triple Sec, 4 cups lemonade (powdered is fine), 2 cups 7-Up, 1 thinly sliced apple. Combine in a punch bowl with leftover ice. Warning: this drink may make Glee somewhat bearable. But just this once. And be careful out there &mdash it's icy.
Michelob Ultra's Super Bowl Commercial Is the Exact Opposite of a Beer Commercial
It's directed by the guy who did Training Day.
Beer commercials usually aim for humor, unless they involve a horse and a dog, in which case they tug at your heart strings. But Michelob Ultra's spot for this year's Super Bowl&mdashwhich the brand put on YouTube on Thursday&mdashdefies all beer commercial tropes. It shows people deeply inhaling and exhaling during or after their workouts. The ad is allegedly meant to show that social drinking and healthy, active lifestyles are not "mutually exclusive," according to a statement released by Anheuser-Busch, Michelob Ultra's parent company. Michelob Ultra has just 95 calories and 2.6 carbs per bottle, which I guess makes it a sports drink? The commercial, called "Breathe," is the brand's first since 2010 and is directed by Antoine Fuqua, a film and TV director who is most well-known for the Denzel Washington/Ethan Hawk thriller Training Day. The commercial is slotted to run after kickoff on Sunday, the company said.
E-Trade managed to make a topic as boring as buying stocks entertaining with the use of one adorable talking baby. Turns out, the ad wasn&rsquot expected to be a sure-fire hit. &ldquoWhen we first created the baby, we had no idea if it was the dumbest thing we&rsquod ever done or if it was genius,&rdquo said Tor Myhren, chief creative officer at ad agency Grey. &ldquoI was terrified.&rdquo
It may not be the funniest or smartest Super Bowl commercial ever, but this all-time favorite from Coca-Cola starring the Pittsburgh Steelers defensive tackle is definitely one of the most iconic.
Toast to the win? Best Super Bowl LIV beer commercials
After the halftime show, everyone might need a frosty cold one. Luckily the best Super Bowl beer commercials had viewers feeling all types of emotions. From feeling less guilty about grabbing a second beer to being proud to be an American, the Super Bowl beer commercials might have shown beer brings people together.
Even though the alcoholic seltzer trend continues, beer, specifically lower calorie, lower carb beer, was the big trend during the Super Bowl commercials. Whether people were still thinking about their New Year&rsquos Resolutions or other beer brands decided on non-commercial promotions, it was a low carb, light beer extravaganza.
Although the Bud Light Knight didn&rsquot get his own commercial, Bud Light did make an appearance during the Big Game. The Post Malone commercial had an interesting twist.
Earlier in the week, fans were able to choose which Post Malone Bud Light Seltzer commercial they wanted to see during the game. Fans choose the #PostyStore.
We heard you, internet. Here&rsquos your favorite Bud Light Seltzer Super Bowl spot: #POSTYSTORE @PostMalone pic.twitter.com/1E7TcvLew6
&mdash Bud Light Seltzer (@budlight) February 3, 2020
This Super Bowl commercial was amusing. In a way, watching a snack mess in the store just made everyone smile. Or, maybe it was just Post Malone. Either way, it was a win.
Michelob Ultra was the commercial that captured the sentiment that many people understand, working out just to work off those beer calories. Who hasn&rsquot tried to figure out how many calories they burned at the gym just to enjoy a beer with friends?
In many ways, this commercial epitomizes the Michelob Ultra brand. From the brand being the Official Turkey Trot beer to sponsoring sports events, the brand gives people lifestyle balance. It is ok to have a beer that will not ruin all that hard work.
We are excited to announce the release of a new #SaintArcherGold commercial that will be playing in this Sunday&rsquos Big Game across the country! Filmed in our home town of San Diego and starring @prod84, this one goes out to the #SaintArcher team and family. #forthejourney pic.twitter.com/b7a4cH8xP9
&mdash Saint Archer Brewery (@saintarcherbrew) January 28, 2020
Continuing the lower ABV and lower carb trend, the Saint Archer Gold put its lower carb, lower calorie, lower ABV beer up for consideration. That beer brand even offered to purchase a 6-pack for Ultra fans for them to taste the difference.
While trends ebb and flow, Budweiser always finds a way to put some heart in its message. This year&rsquos Super Bowl commercial was clear, America is great. Budweiser even updated its label with the concept.
America, look beyond the labels. You might be surprised by what you find.
Watch Budweiser&rsquos #SuperBowlLIV commercial now. #ThisBudsForYou pic.twitter.com/2AlOnciyUi
&mdash Budweiser (@budweiserusa) January 23, 2020
This Super Bowl beer commercial got people to feel good. It celebrated people at their best. Sometimes everyone needs a positive moment.
Which Super Bowl beer commercials were your favorite? Did the commercials make you want to crack open a cold one?
Where’s the satisfaction in complaining about the driver being late or griping about there not being enough toppings on your takeout pizza? Please. It’s so easy to make your own. Not to mention gratifying. And it’s something the entire family can do together (cue Lifetime afternoon-special music).
Layers of supple pasta. Molten cheese. Tangy tomato sauce. We honestly can’t see what could go wrong here when needing to feed hearty Super Bowl appetites. Unless, of course, you don’t have the right recipe. We took care of that potential problem for you.
Budweiser Won&rsquot Have A Super Bowl Commercial For The First Time In 37 Years
Budweiser announced that it would not be airing a Super Bowl commercial for the first time in more than three decades. Several other brands have also announced they'll be sitting out the Big Game this year, including Pepsi and Coke.
Budweiser confirmed the news in a tweet, saying that "instead, [they're] helping to safely bring America back together again soon." A video set to the song Lean On Me, shows images including people connecting virtually during the COVID-19 pandemic, Black Lives Matter demonstrations by NBA players, and healthcare workers getting vaccinated, and ends with the brand saying that it will be using its ad dollars to raise awareness of the COVID-19 vaccine.
This means that the Super Bowl will be missing a commercial from Budweiser for the first time in 37 years. According to the Associated Press, Anheuser-Busch will still be advertising brands like Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer during the broadcast.
This news comes as other iconic Super Bowl brands announced they will also be opting out of the broadcast as well. The AP reported that PepsiCo will not be airing a Pepsi commercial this year in order to focus on the halftime show, which is sponsored by the brand. Mountain Dew and Frito-Lay products, both owned by PepsiCo, will still be advertised. Coke will be opting out of a commercial this year, as will Super Bowl mainstay Avocados from Mexico.
Experts interviewed by the AP cited concerns about everything from high advertising prices during a tough economic time and risky filming conditions during the pandemic, as well as a news cycle that changes seemingly by the second as potential reasons why many advertisers might be opting out. However, there will still be plenty of commercials airing during the game, including those from M&M&rsquos, Pringles, and the other brands mentioned above.
Peach Lemonade Punch
What You Need:
- 1 bottle of Nolet's Silver Dry Gin
- 2.25 L Lemonade
- 6.3 oz Elderflower Liqueur
- 2 bags frozen peaches, cut appropriately
- Lemon or peach slices (to garnish)
How To Make It:
Combine all ingredients in punch bowl and stir. Serve over ice in a highball glass. Garnish with a lemon wedge or peach wedge.
Pairs Well With:
Anything spicy, such as nachos or buffalo chicken dip. The sweeter notes from the Elderflower Liqueur and peaches will help soothe the burn.
Don&rsquot have time to stock up on booze for the big party? We live in an age where there are tons of services that will deliver right to your door. We did some research and found three great services that can help you out in a pinch.
If you&rsquore looking to seriously amp up your home bar, we recommend Minibar Delivery. We were very impressed with their selection of wine, beer, mixers, and premium liquors. They promise a speedy delivery rain or shine (30-60 minutes, to be precise) to 40 different cities throughout the country. Plus, they&rsquoll give you $5 off your first order when you join their email list. To make your life even easier, they have a handy party planning tool that can help you calculate how much alcohol you need based on the length of the party and how many people are attending. If you&rsquore feeling really fancy, you can even schedule a professional mixologist to serve your party. All you have to do is choose how long and confirm the details.
If you need to stock up on booze, food, and paper goods for your party we suggest MaxDelivery. Unlike supermarket delivery services which require you to place an order ahead of time (who really has time for that?), MaxDelivery will deliver items to your door in under one hour. Delivery is free over $125, and they service Manhattan (below 92nd Street and south), Roosevelt Island, and parts of Long Island City. Pro Tip: you can type in your zip code here to see if they deliver to your area. They boast a wide array of wine, beer, and liquor so you can get everything from Patron and Cointreau to Tozai&rsquos &ldquoWell of Wisdom&rdquo Sake.
Additionally, Amazon Prime now offers two-hour alcohol delivery in 12 different cities. If you&rsquore in desperate need of more libations, you can shell out $8.00 to have your booze delivered within an hour. Their selection is also quite impressive, as they offer artisan wines, craft beer, and premium liquor all in one place. They even have bottle gift bags, a 7-piece Whiskey Decanter Set, and an OXO Jigger that you can add to your order. It eliminates the need to do any party shopping in a brick-and-mortar store, which saves you time and energy.